Yeah, I know I know…it’s been months since my last update on this blog!!
But the things is, in this busy world full of attractions, full of colourful promotions, it’s hard to find something that’s really touching and resonating to the inner needs of people.
So my apologies that I didn’t have much to share in the past few months.
Nothing really touched me…until I saw this LV TV commercial.
What is a journey?
A journey is not a trip. It’s not a vacation.
It’s a process. A discovery.
It’s a process of self-discovery.
A journey brings us face to face, with ourselves.
A journey shows us not only the world, but how we fit in it.
Does the person create the journey
Or does the journey create the person?
The journey is life itself.
Where will life take you?
Louis Vuitton
The pictures are poetic and the guitar theme is haunting. Louis Vuitton made himself an expert in creating luggage after his 400km journey on foot. What can you discover in yourself on your journey?
Now let’s take a look at it from brand perspective. Travel is an integral part of LV’s brand image. And people from different segments have different definition of journey. Some might think it’s relaxation after long day work, some might think it’s discovering different culture. And LV define it as a journey of “self-discovery” which in a way, taps into the value needs of its target consumers — Successful and luxurious, on their journey to seek self-recognition. Brilliant.
The thing I like about this TV Commercial is — It doesn’t feel like a TV commercial. No celebrity faces, no obvious advertising lines, no fancy bling blings…etc. Just ordinary faces and beautiful scenery. This also brings out the spirit “The best things in life are free.” — This is the trend for luxury lifestyle in recent years. And my favourite scene is the girl sitting in the car starring outside the window — I can’t remember how many times I’ve done that myself. And it’s just those moments of meditation which add more meaning to our lives.
Bravo to LV!
